Importance of Keywords

In today’s competitive market you just have very less time to lock a candidate against your name, so it’s essential that you are accurate and fast enough to source the resumes matching to the desired quality. The success and failure of closing a requirement lies in the type of keywords we use while searching the resume on portals or own database. Keywords cannot be pre defined for any technology – one has to change and modify them according to the job description/requirement given by the client. For e.g. at a point of time client might be looking for a Java resource with an expertise in front end and the other time round the requirement might be for Middleware guy which means the keywords for the both the requirements will be separate. We just can’t mention Java in both the requirements – It will be JSP, Servlets for Front end and EJB, CORBA for the middleware, so the recruiter must be smart enough to fetch the keywords out of the available details. For example – If you go through the following JD

JD:

Testing Tools: Load Runner, Web LOAD, Open STA, Silk Performer, Performance Tester, QA Load, MACT, WAST, Jmeter, VSTS

Expertise in Performance Testing Tool

Install, support, understand, and use the performance tools effectively

Evaluate, recommend Performance tools for a given situation

Exposure to performance monitoring

Setup performance monitoring tools or processes

Collect and collate the data monitored

Analyze and identify any performance bottlenecks

In this the client is looking for someone having a good experience on any of the Performance Testing tools. So, the keywords can be – “Load Runner, Web LOAD, Open STA, Silk Performer, Performance Tester, QA Load, MACT, WAST, Jmeter, VSTS” (Any of the words) as all of the tools are related to performance testing, in this case we don’t have to mention performance testing in the skills.

Soon, I will be posting the importance and the best ways to search resumes on Job Portals.

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One Response to Importance of Keywords

  1. tusharjain says:

    Definitely I agree with what Tejinder has suggested. The pool of jobseekers availabe in the market is more or less the same. What makes a difference is how efficiently you are able to search the relevant candidates within that pool. So try experimenting with the keywords that you use and it will surely get you good results.